For life’s beautiful moments

Beautiful jewellery for all tastes and all ages
amor is the brand that offers a wide range of genuine sterling silver or gold jewellery at affordable prices. amor is an expert at recognising trends and converting them into exclusive jewellery with typical style and variety. amor is a reliable supplier offering lovingly created jewellery that highlights your personal individuality and allows you to show off your best side. The design of the range is classic, yet still modern and fashionable. High-fashion special items are added to the collection twice a year – a perfect complement to the comprehensive range of amor genuine jewellery. We stock attractive ladies’, gentlemen’s and children’s collections for all tastes and age groups – something for the whole family. amor offers you genuine jewellery at friendly prices.

amor Group

At home all over Europe since 1978
The Amor Group is one of Europe’s most successful vertically integrated jewellery suppliers. Founded in 1978, the Amor Group now employs a staff of around 1,300 people. We’re wholeheartedly dedicated to fulfilling our customers’ wishes – as demonstrated by over eight million items of genuine jewellery sold every year. Gold and silver, glittering gemstones, fantastic pearls – genuine jewellery is our passion. Genuine jewellery adds a unique sparkle to life. We love what we do, and we are always on the lookout for trends that promise to provide you with the latest fashionable item in our varied range of stylish modern jewellery. We are deeply committed to delivering high quality, excellent service and technical expertise. Treasure the special moments – the amor motto stands for lovingly created genuine jewellery made of high-quality materials, as well as for convincing design and affordable prices.

Genuine jewellery at friendly prices

Quality for lasting enjoyment
The amor seal reflects the characteristics of our jewellery that are the most important for us. We place great emphasis not only the authenticity of our jewellery, but also on a good price/performance ratio. For us, authentic jewellery means 925 sterling silver, various gold alloys and stainless steel. Some of the items are combined with finely polished (synthetic) zirconia or other stones. As high quality is one of our main priorities, we take care to protect our jewellery against tarnishing and scratches: all articles are plated with high-quality rhodium to ensure they stay bright and shiny. amor offers beautiful, high-quality jewellery at a fair price, because we firmly believe that rewarding yourself should not be a luxury.

Care advice

Here are a few hints on storing and caring for your amor jewellery so that you can fully enjoy it for years to come.

amor genuine jewellery is made from 925 sterling silver with high quality rhodium plating, various gold alloys or stainless steel. Rhodium not only protects amor silver jewellery against tarnishing, but also ensures it keeps its good looks and brilliance.

Jewellery care
To protect your jewellery against wear, tarnishing and damage, always remove it before playing sport, taking a bath or shower, and at bedtime – as well as when doing housework. We recommend that you apply perfume or hairspray before putting on your jewellery, as they contain substances that might damage it. Keeping your jewellery away from water or heat sources will allow you to enjoy it for longer, as contact with moisture or heat can shorten the life of the materials, or cause the stones to become discoloured or dull.

We recommend that you store your articles of jewellery individually in their original packaging or a suitable jewel case. We wish you years of pleasure with your amor jewellery.

We work to create beautiful moments

Discover your favourite jewellery
The wide and varied range of jewellery from amor is sold throughout Europe. Our practical rotating showcases offer you an at-a-glance overview of the breadth of the range and make it easier to discover your own personal favourite. It’s our policy to let you see and try amor genuine jewellery before you buy. You can try on all our rings at leisure with our ring presenter. iYou can be assured of friendly, expert advice from our sales staff and specialist retailers – whether you are in an amor store or a department store such as Karstadt and Kaufhof. And to make sure you can always find all items in our range of jewellery, we always take care to refill stocks of any sold-out items immediately.